Say what you will about The Kraken rum, but they have one of the best marketing campaigns in the world. Seriously, people voluntarily buy clothes and homewares emblazoned with their iconic mascot, and we don't blame them. As far as what's in the bottle, this is an extremely dark spiced rum. It's pretty sweet, not too heavily spiced, and a great one for introducing newbies. Definitely worth a shot, and for only $20 it's not going to break the bank.