Grey Goose Vodka is a French vodka that’s come to be one of the best-known premium vodkas in the world since it was first introduced to the market in the late 1990s. It holds that title somewhat controversially, though, and many critics claim that it’s fairly overpriced for its quality. Regardless, Grey Goose’s popularity hasn’t seemed to take a hit, and it remains a wildly successful spirit with plenty of devotees.
Grey Goose was founded in 1997 by entrepreneur and spirits importer Sidney Frank, who was best known at the time for popularizing Jacques Cardin brandy and Jägermeister in the United States. The Grey Goose vodka recipe was developed and produced in France by François Thibault, and it went on to be so successful that he sold it to Bacardi in 2004 for $2 billion.