Jim Beam Bourbon, with its famous white label, is one of the most widely-recognized spirits around, and while it may not have the craft clout of some of today's small-batch whiskeys, it's a solid product that doesn't try to be anything it's not. This is the brand's flagship product, which can be found in pretty much any bar. Jim Beam makes a pretty good Old-Fashioned, with the sugar and bitters rounding out a bit of the bourbon's harshness.
Jim Beam is, today, the largest bourbon producer in the world. Founded in the 1790s by Jacob Beam (though it was renamed for James Beam in 1933), the continuous operation of their distillery in Clermont, Kentucky was only interrupted during Prohibition—other than that, they've been at it for more than 200 years.