If you’re bored with fruit-flavored vodkas, don’t despair. Now you’ve got options in the meat-flavored category. First it was Bakon Vodka, which enjoyed a successful launch last year, and now an Alaska distiller has produced a smoked salmon vodka. I assume their target market is the carnivorous drinker looking to shave precious minutes off his day by combining his food with his liquor.
The Alaska Distillery in Wasilla is behind the new spirit. “I was trying to think of something Alaskan. What’s more Alaskan than smoked salmon? It was one of those epiphanies, I suppose,” said Toby Foster, an Alaska Distillery partner. Once the idea was there, they still had to make the stuff, which wasn’t easy. The distillery gagged their way through 47 formulas before finding one that stuck.
Vodka’s the highest selling spirit in the United States, and despite the raging love/hate relationship with the stuff, companies continue to churn out new flavors. Flavors started out pretty benign, with citrus dominating the category. More adventurous varieties were not far behind, like root beer and espresso. Hell, there’s even a protein-infused vodka.
At some point it seems the flavored-vodka bubble will burst, but until then, we should expect even wilder flavors to emerge, especially now that the meat-flavored category has proved viable.