jose cuervo reserve de la familia lineup
Jose Cuervo

Jose Cuervo has made a lot of tequila and racked up a lot of history in the 225 years since it was founded. The family-owned brand is best known for the ubiquitous Cuervo Gold, but it also produces a range of 100% agave tequilas, including the high-end Reserva de la Familia Extra Añejo. This special expression was produced for generations as part of the family’s private collection, and only shared with close friends and family. In 1995, Jose Cuervo introduced it to the world, and for the past 25 years, it’s remained a sought-after bottle for tequila aficionados and anyone needing a gift to impress a boss or an in-law.

Today, Jose Cuervo announced two new additions to the Reserva de la Familia lineup: Platino and Reposado.

The new products have launched at an opportune time. Between 2020 and 2026, the global tequila market is expected to grow by more than 32%. And, according to IWSR Drinks Market Analysis, the premium segment is outpacing total growth.

To make each tequila, Cuervo harvests agave plants that have been growing in rich, volcanic soil for nearly a decade. Each expression is bottled at 40% ABV.

Jose Cuervo

Reserva de la Familia Platino

The Platino is unaged and retains plenty of the intense agave notes you expect. It sports aromas and flavors that range from fresh, vegetal agave to roasted, sweet agave, plus notes of pepper, cinnamon, fruit, and cooling green herbs. $65

Reserva de la Familia Reposado

All reposado tequilas are aged in wood, but few undergo such an extensive process as the Reserva de la Familia Reposado. It sees the inside of three different barrels after distillation. Heavily toasted American oak contributes intense notes of vanilla, pepper, cinnamon, and cloves, while lightly-toasted American and French oak barrels bring forward mellow flavors of fruit and toffee. $85

Reserva de la Familia Extra Añejo

The jewel of the lineup, each hand-numbered bottle of Extra Añejo is packaged in a special box adorned with a unique design from a well-known Mexican artist. The liquid is the result of an elaborate aging process in a combination of small, new American and French oak barrels, each charred at different levels. After aging, the tequila is blended to produce a complex mix of flavors, from rich oak, vanilla, and cinnamon to toasted almonds. It’s a tequila meant to be sipped, so leave the mixers out of this one. $189


The Jose Cuervo Reserva de la Familia expressions are available now at retail stores and online at ReserveBar. A limited supply of special-edition gift sets can be purchased at Cocktail Courier.


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