Grey Goose Essences is a new product lineup from the French vodka maker that was born out of a trend toward fresh, simple cocktails. Essences is available in three expressions: Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary. Each is bottled at 30% ABV—less than the brand’s usual 40% ABV—and contains no artificial ingredients, sugar, or carbs.
The Essences expressions utilize fresh fruits and botanicals from around the world. The ingredients are carefully selected by Cellar Master François Thibault and sourced from places such as France, Spain, Thailand, and Sri Lanka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that goes into every bottle of Grey Goose.
Strawberry & Lemongrass
Strawberries are brightened with citrusy lemongrass notes for a unique and exotic fruit-forward expression.
Watermelon & Basil
Rich, juicy rose melon notes are combined with a pleasing garden-picked, peppery basil.
White Peach & Rosemary
Soft and gentle aromas of floral white peach are lifted with a subtle touch of savory rosemary for a naturally delicate taste.
“Spritzes and mindful drinking have been growing trends,” says Grey Goose Vice President of Global Marketing, Martin de Dreuille, noting that consumers have been increasingly trying their hand at making drinks. He says that Essences helps to “take the guesswork out of mixing light tasting and delicious cocktails at home.”
Grey Goose Essences is available now at spirits retailers nationwide, with a suggested price of $29.99 for a 750mL bottle.